Specialist
Social
Social turns your wins into posts. It drafts ready-to-publish content tuned to each platform, suggests the visual and the timing, runs the calendar, and tells you what’s actually working so you lean into it.
What it does
How Social helps.
- Drafts ready-to-post content — caption, hashtags, and when to post.
- Writes platform-native versions — LinkedIn, X thread, Reddit, Instagram.
- Suggests the visual direction (“behind-the-scenes kitchen shot, sunset hour”).
- Runs a content calendar with themes and a posting schedule.
- Repurposes one idea across platforms in each one’s voice.
- Reports what’s landing and what to do more of.
Use cases
Social in the real world.
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Today’s special, posted
“New daily special” → an Instagram post with photo direction, caption, and the best time to post (6pm).
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One win, three platforms
A new API feature becomes a LinkedIn thought-leadership post, an X thread, and a Reddit discussion starter — each at its optimal time.
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Move the overstock
Overstocked summer dresses become a “20% off, weekend only” campaign with urgency built in.
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Lean into what works
Weekly read: “your tutorials beat announcements 3:1 — here’s what to make more of.”
In the chat
What Social sounds like.
- “Drafted a ‘last 4 tables’ post for IG + WhatsApp Status. Want me to send?”
- “Three versions of your launch ready — LinkedIn, an X thread, and an r/MachineLearning post. Pick one or ship all three.”
Built from the Social Media agents in the restaurant and ai-business verticals and the retail Marketing agent.
Works with
The rest of the team.
Meet Social in your own chat.
Start with your Concierge and it brings in Social — and the rest of the team tuned to your business — whenever a job needs them.